We helped Traidcraft’s flagship retail brand GEOBAR reposition for to broader target of consumers looking for healthy, on-the-go snacks

Although sat in one of the most crowded categories in the multiples, GEOBAR has a unique proposition beyond taste and health – it’s the UK’s only range Fairtrade® bars, with ingredients hand-sourced from all over the world by a pioneering team of experienced fair trade buyers.

This insight is brought to life through the re-imagining of the GEOBAR identity; textiles, flags and global patterns are woven into the logo to add ‘local and natural flavour’, along with brightly coloured illustrations emphasising taste, creating some real eye-popping shelf impact

  • Brand Positioning 
  • Revitalised brand Identity
  • Packaging graphics 
  • Brand guidance

Initial Results

New Geobar fruity has recently secured new listings in 195 of the larger Tesco stores, along with the regular ethical retailers and channels it can be found in. 

More good news in the following weeks and months we hope.

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