Our job was to help create an impactful and iconic identity for the range, built upon the brand's proposition of ‘Nourish to Flourish’ - that good food helps us get the best out of life.
The new packaging is dominated by an explosive interpretation of natural vitality. Beyond that, simplicity of design and messaging was key, echoing the brand's philosophy of ‘allowing nature to do what nature does’.
The solution also brought about the addition of a new on-pack brand line emphasising heritage and wholesomeness.
The new brand look researched well with both existing consumers and new audiences.
The packaging range has been well received by retailers and multiples across Ireland.