The hugely successful online snack brand wanted to diversify its offer into retail and sought our guidance to get the brand off to a good start in store.

Our job was to help ensure that the on-shelf packaging was match fit, by maximising product story and brand impact across the range. It was vital to help consumers navigate the offer across the various snack combinations.

Simplicity was key to our approach, which required some careful planning, as the graze design ethos is generally built around detailed, creative busyness to engage consumers.

The new 'good to go' range features 18  SKUs, optimised for taste and appeal through  consumer data analysis. 

The snack packs range across sweet and savoury, which are now positioned at front of store in most listed outlets.

Brand strategy
Brand architecture
Packaging graphics
Brand guidance


Business Results

Now with £40m sales value and the UK's number 1 snack brand.

"We were delighted with the unprecedented success of Graze's first year in retail"

Anthony Fletcher, CEO, Graze

More than 12 million snack packs in stores in first 12 months

With 18 SKUs now in the range, plus new pouch, and box formats and selling in over 9,000 UK stores, including  WHSmith, Sainsbury’s, Boots, Tesco and Waitrose.

0ver 7,500 US store listings.

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