Here they found fish and shellfish, but also seaweed. Recent studies suggest it hugely boosted our brains and bodies, so whilst it isn’t really anything new in our diets, the vast majority of western consumers still think vegetation from the sea is somewhat ‘weird’.
Our challenge was to help marine biologist Doctor Seaweed® educate consumers about the remarkable benefits of seaweed, launching initially with a range of premium culinary oils and supplements.
The brand’s big idea is that ‘seaweed isn’t weird – it’s wonderful’, from this was born the name and strategy.
The visual identity illustrates gently swaying seaweed, anchored to the typography from which it grows - an easily recognisable icon that has potential to stretch across many food categories.
UK Packaging Awards 'Best Branding Project 2018'
The brand has lunched with great success on Amazon, as well as into UK health stores, including Planet Organic, Wholefoods and Holland and Barrett.