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Since 1977, this Irish wholefoods brand has been dedicated to the concept of good, healthy, wholesome food. But the forward thinking and pioneering nature of the brand had been lost to consumers amongst new brands entering the local market.

Our job was to help identify a compelling new positioning through the proposition of ‘nourish to flourish’ and develop a visually impactful packaging range.

The solution brought about the addition of a new on-pack brand line emphasising heritage and wholesomeness, whilst the new packaging is dominated by an explosive interpretation of natural vitality. Beyond that, simplicity of design and messaging was key, echoing the brand's philosophy of ‘allowing nature to do what nature does’.

Brand positioning
Brand identity
Range architecture
Packaging system
Copywriting

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Results

The new brand look researched well with both existing consumers and new audiences.

The packaging range has been well received by retailers and multiples across Ireland.

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