Originally ‘The Harry Pie Store’, Le Petit Pie was started by a former chef in Michelin-starred restaurants in France. Made by hand in South-west London, the delicious pies and melt in-your-mouth pastry gained The Harry Pie Store a loyal following and a listing with Waitrose in 2011.
Although the brand was having some success, the packaging was lacking any impact and not communicating the brand’s true artisan quality. The brief was to increase engagement with consumers and to gain listings with premium food retail outlets.
'Le Petit Pie' was born, communicating the product's position of British pies with French flair.
A new impactful logo goes across the entire front face of the packaging, creating real stand out in the freezer and showing the big personality of these little pies.
Each small yet perfectly formed pie is made with only the finest of British ingredients and is finished with the most delicate, buttery and flaky French pastry. British pies, finished with French flair.
Even though the pies are small, they pack in big flavour. We introduced an impactful logo that goes across the entire front face of the packaging, showing the big personality of these little pies and creating real stand out in the freezer. The logo, reminiscent of high-end fashion magazines, elevates the brand to the true premium it deserves.
Topped off with beautifully photographed pies, the pack shows the golden pastry in all its glory.