We researched a variety of propositions with target consumers
- ranging from ‘more energetic’ to ‘lifestyle-orientated’ brand solutions – what surfaced was a brand positioned to be positive, easy, yet highly efficacious.
The name ‘Deeply’ emerged as the most fitting moniker, emphasising the products deeply nourishing formulation, through deeply researched ingredients - and the deeply committed team bringing
the vision to life.
The vertical logo represents the ‘top-to-bottom’ nature of the brand with the ‘nourish bowl’ graphic used as a visual metaphor for the deep rooted, plant-based nutrition.
Our distinctive 100% aluminium bottles can be infinitely recycled, exhibiting Deeply’s passion to make sustainability universally accessible.
On pack and across brand communications, bold icons are used to educate and inform consumers, with regard to Deeply’s benefits.
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