Much more than just another smoothie powder, Dare is both a physical and mental motivational shake, inspiring us to break out of our negative routines and make every day more adventurous.
Boosted with genuine superfoods such as maca root and bee pollen, Dare’s peanut and chocolate smoothie powder delivers essential nutrition and mood boosting tryptophans, giving you the power to be your best self.
The brand’s big idea ‘Liberate your day’ centres around building a community of like-minded individuals, keen to motivate and support one another, encouraging changes of habit, both in mind and body.
Simple, benefit-led icons and bold messaging leap off the screen to create engagement, whilst elements from the visual identity come together to form the logo - much like the connected movement for positive change that Dare is building.
Credits: Howard Shooter for photography