The Couva is an innovative solution to keeping cafetiere coffee hotter for longer.
The brand idea is built around the idea of “stylish wear for your cafetiere” which features a whole series of bespoke design coffee maker covers, using carefully sourced fabrics, buttons and innovative closures to match your mood or décor. All are stitched in the UK.
A playful pack structure was created from engineered card to resemble a cafetiere helping to explain the product’s use and show off the fabric designs at point of sale.
Brand positioning
Brand Identity
Packaging structure
Packaging graphics
Brand guidance
Credits: Howard Shooter for photography
Step by Step
Results
"We've had incredible feedback in terms of the branding at the shows that we've been to, everyone LOVES the brand and the packaging concept.
As for sales, we've seen a considerable growth, I would say 200% on last year".
